Adult Online Dating in Numbers


Digital technology and smartphones have transformed many aspects of our society, including how people seek out and establish romantic relationships. Before, just a few Americans had adult dating experience, but today 15% of U.S. adults have used adult dating sites or mobile adult dating apps.

So, the 5 main facts about casual dating are:

  • Majority of Americans now say adult dating is a good way to meet people.

If we go back to adult hooking up habits before, most Americans had little exposure to online dating or to the people who used it. Today, nearly half of the public knows someone who uses adult online dating. With this, attitudes toward adult dating have grown progressively more positive.

In general, it is much more culturally acceptable than it was a decade ago when most of people agreed with the statement that “people who use online dating sites are desperate”.

  • Digital dating has become more popular among adults under age 25 as well as those in their late 50s and early 60s. The number of younger adults who are using adult online dating has roughly tripled in last couple years. One factor behind the growth among younger adults is their use of mobile dating apps. Adult online dating use among older population has also risen substantially.

  • Most of people who have used adult friend finders have never actually gone on a date with someone they met on these sites.

If you haven’t found quite what you’re looking for on an adult online dating site, you aren’t alone. There is a substantial increase of online daters who have gone on a date with someone they met through a adult dating site or adult dating app. But the most of adult online daters have not yet met up in real life with someone they initially found on an adult online dating site.

  • One-in-five adult online daters have asked someone else to help them with their profile.

Some 22% of adult online daters have asked someone to help them create or review their profile. Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female adult online daters have done this, compared with 16% of men.

  • Despite the wealth of digital tools that allow people to search for potential matches, and even as one-in-ten Americans are now using one of the many adult online dating platforms, the vast majority of relationships still begin offline. Even among Americans who have their spouse or partner, fully 88% say that they met their partner offline–without the help of a online dating site.

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